I Started Thinking About Branding

My to-do lists are the best. I start with stuff like "clean absolutely," which is code for de-clutter. Get rid of everything that I don't wear anymore, is out of date or no longer "me." I then lob into errands that question how much time I have to leave the house, execute and return--keeping in mind how tired I'll be when I get home. Finally, I stumble into moments of entrepreneurial creativity, where I think about the personal projects I started, such as my gay Asian male webisodes (gamTVusa.com, but pardon the reconstruction, we were hacked a few weeks ago). I've produced about a dozen and I'm wondering about next steps.

My to-do list led me to thinking about branding. If I used my webisodes as a launching pad for a brand, then the money made off of advertising and selling the "stuff" (ironic having brought up clutter) that being a part of that brand would mean to people.

In a single vision, a "ping" moment, I reconnected with what "brand" means to me as a gay, Asian man growing up here in the United States. That glaring, tangible thing was a movie, Ordinary People. Though I grew up in Honolulu, it spoke to me.

The story was about a boy living in a not-so-ordinary, affluent suburb of Chicago. (Another irony is that I live in Chicago now.) He was the surviving son from a boating accident that killed his older brother. The older brother was the shining star of the family, with the surviving brother having always been content to live his life as a shadow. After the accident, the mom, dad and son are crippled as a unit and the boy struggles with his own self-inflicted wounds but during the film, claws his way into a new light. Along the way, he becomes open and vulnerable, helped tremendously--here's the gay part--by a warm, wise, bear of a psychologist. Good Will Hunting has a similar storyline.

The moments of tenderness and discovery between the boy and the psychologist still drive into my core.

I read the book, rooted for the movie during the Academy Awards, loved to hate Mary Tyler Moore, wanted a big warm Cardigan sweater that the actor Judd Hirsch wore playing the psychiatrist and will always, always remember those feelings.

As I think about what branding is and why we do it, I'm drawn to what motivates us as people, our need for love, acceptance, comfort, family. It makes us do things so we can have the basics, but more than that, it drives us to discover and express who we are. Building a brand is merely the foundation necessary to keep the idea of a brand alive. Beyond the necessities, brands are symbols of the fire inside of us, what stokes it, what it eats and its beauty as it rages.

It's a merry circle, creating brand. I'm creating a brand to sell stuff, to generate an ongoing stream of capital, so I can fulfill my ultimate passion--recreating that Ordinary People moment for myself and to share it with people like me.

The Price of Fab

Alright, so I'm at the point where I've got to step up my fab game, especially on my birthday. Here I am with my poor hubby Bob who has to get out of the way of my zany expressions of  gla-mour. But of course, there's a cost involved. And with this blog being about the logistics of being a gay, Asian male, here's the rundown:

Wig: $55

Dress: $36

Rings: $4

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Total: $95

Now let's add in a few soft expenses:

Necklace from last year: $15

Bracelets from three years ago: $8

Make-up from many years ago: $15

Dress that I don't have to fight to get into: Priceless.

Yours in accounting,

Angel Bright

Developing Complexity

Our Asians & Friends chapter in Chicago is hosting our larger parent organization's annual conference next Labor Day 2016 and we're developing a strategy to identify and secure sponsors of all shapes and forms--swag contributions to straight-up financial backing. In my mind, that means a marriage of a company's core ideals with ours, as well as bringing to bear our marketing value (as a small organization in the greater scheme of things).

Here's how one of our planning team members responded to my request for a list of sci-fi/comi-con companies to approach:

It's an interesting idea, but we'd really have to propose to these potential donors how our attendees are their target audience. I know a few in the club read comics and maybe watch anime or play board games, but unless we were hosting an anime room or board game room, I'm not sure how we'd get donations. I believe with long-standing anime conventions, anime distribution companies may donate some new films to screen during the convention, to be played in rooms that just show anime all day.

Gaming companies might donate a new game to demonstrate as a way of attracting sales, maybe, but that's if we were an established fan convention. Since our itinerary is basically doing tours of the city and not hanging out at the hotel playing games or watching movies, I don't know how we'd pitch a sponsorship idea.

Don't mean to be a Debbie Downer, but not sure how to approach this.

Here's my response:

Very true. I don't think we'd score diamond-sponsored donors today, but I know that companies in general are losing out on traditional means of advertising and having to identify groups like ourselves to gain traction with on a piecemeal basis. So-called "influencer" groups. If we connect with the right one, we could always get T-shirts or other give-aways as a start. I'm thinking how we got all that Memoirs of a Geisha stuff that one year.

It's also a crap shoot, so the more I know of who these companies are, the more I can send out feelers and may hit one that is trying to develop grass-roots strategies.

As another part of the strategy, I'll post a survey of our group that I ran by Brad on Basecamp. Its results could better describe who our group is and potentially pose that kind of appeal. Billy gave me the name of Blizzard Entertainment as a start. Might you suggest one or two others? Anyone local too--Midwest or even Chicago?

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I'm probably naive, but in a world of "cord cutters" and regular consumers finding alternative ways of gaining content, advertisers are looking for unconventional ways to connect with people. It's a bit of a chaotic time, both for advertisers and someone like me who's trying to assess the value of our group and how we could potentially monetize what we have today in an effort to grow for our own purposes.

The end result, in my mind, is an organic, systematic "chipping away" process, where we follow through with each idea, identify companies, inquire, explain who we are and see what develops. If you consider that process, then you think of fractals. They're mentioned in that wonderfully annoying "Let It Go" song from Disney's Frozen. Fractals refer to the chaotic but somewhat organized patterns that form organically, like when water freezes on and creates designs like on glass or with snowflakes. It's not an orderly process, but because there's a repetitive formula embedded in the process, patterns form.

So, see you on the other end of this fractal.

Yours in orderly chaos,

Angel Bright

The Cost of Halloween

As everyone struggles to come up with a costume for Halloween, a few thoughts to consider: Last year, Americans spent $7.4 billion on costumes. Of that $3.2 billion was on costumes--$33.68 per person.

I spent over $100 in Hello Kitty stuff to perform in a local club's "Night of 100 Drag Queens" this week. It was an amazing experience (thank you Sidetrack) and they paid me back that amount as an unexpected surprise, but it's quite a sum. Should I shake my fist and cry "What are we doing?"

Ah, no.

I simply ask, what price joy?

Life has a movement in my eyes. As we cycle through our days on earth, we work, we ponder and we celebrate. We bond, we find commonalities, we create families. If we didn't have Halloween, we'd have some other celebration where we have an opportunity to physically manifest our inner selves. I certainly gave myself permission to burn through my paycheck.

And I had a ball.

Yours in excess,

Angel Bright

Becoming Bright

So here she is, Hello Kitty, as I debut in rehearsal last night as Angel Delusionae [delusion-ay] Bright, my drag persona. The intent is to capitalize on how I got into an indie movie with Margaret Cho that was filmed near Saugatuck, Mich., which is near Chicago. Long story short, "Alaska is a Drag" debuts next spring and in my mind, I had to do everything I could to try to promote myself as part of what could be a strong-performing motion picture--at least in the gay circuit.

While I've been developing a writing persona in the same vein called "Angel Bright," a friend of mine suggested another name based off of a conversation we had about having delusions of fame with this Margaret Cho movie. Believe me, I don't doubt my delusions, but I figure, can't hurt. Sheer luck put me on stage with Margaret Cho and while it would take a tremendous amount of cosmic alignment for me to achieve any amount of celebrity momentum from that one non-speaking appearance as a drag queen, it forced me to put on my best Kitty face and take the stage in a premiere drag show here in Chicago, Sidetrack's "Night of 100 Drag Queens." So here's to being fabulous in my own eyes.

Yours in delusion,

Angel Bright

Night of 100 Drag Queens

While it may seem like an odd thing to do, I signed up to perform in "Night of 100 Drag Queens," a pretty big drag showcase here in Chicago's Boystown strip. I have a couple of things to promote, one being an indie movie I happened to be in with Margaret Cho (due out next spring called "Alaska is a Drag") and the international Asians & Friends conference IFCON 2016, which will be in Chicago next Labor Day (www.ifcon2016.org).

It was a last-minute decision to toss my hat in the ring, and thankfully organizers had not reached their drag limit. (Sidetrack, 3349 N. Halsted, Chicago, Oct. 21-22, 2015. 7 p.m. start.) And after several days of considering my song, hunting for an outfit and creating and rehearsing choreography (not to mention lip syncing), I started to think about why I jumped into it in the first place.

While I've been a dancer for much of my youth and always dreamed of performing for a living, I've long since moved into my life as a business journalist. My financial stability is the fruit of my labor. It seems crazy at this point in my life to try to self promote myself as a performer, even though being in any movie with a major celebrity is a once-in-a-lifetime thing. I suppose one never gives up whenever there's a flicker of excitement on the horizon. I mean, I've accepted my lot. I've enjoyed what steady employment provides and for me, it is fulfilling work. Still, it feels good to jump off a cliff every now and then.

Yours in Adventure,

Angel Bright

The Work of Content

One of my errands this weekend was to meet with a friend who is going to act in one of my upcoming GAM-TV webisodes. He had never acted before but because I lost an actor and needed him, he agreed to do it.

While going through line by line, I spoke to him about the intent behind the words. Little by little I saw him getting it. Light bulbs were going off. It was gratifying and fun.

I realized two hours had flown by. While driving home, I thought, when people see the finished product, they'll watch it, hopefully laugh or smile and then go on to some other online video on the Internet. They won't consider the time it takes to prepare, shoot and edit even a five-minute video. So much sweat, energy and expense goes into stuff they'll mentally consume in a matter of minutes or milliseconds.

Recently I was watching a movie filmed in Europe and I thought, gee, every person walking around in the background is a paid extra, someone whose attire was approved and who had to take off that day from work or is somehow self employed--and all in Europe. How expensive was that?

Content is work. Content is complex. None of this is easy.

Yours in complexity,

Angel Bright